Articles - Latest Articles

Latest articles

Does your website make users feel stupid?
While users still don’t blame websites for a poor user experience it does make them feel stupid and this affects behaviour.
Target pay $6million to settle accessibility claim
The recent payout by Target for an inaccessible website shows that organisations are still not taking accessibility seriously
User attitudes, are they of any value?
Reflections on the value of users attitudes about the ease of finding information on web sites.
What can I do on your web site?
Why it’s important to make it clear what goals can be achieved on your web site
User experience insights – do they help produce effective websites?
Understanding the user experience is essential to improve the effectiveness of a web site - but what else needs to be done?

Personas: bringing the user alive
How you can use personas to make your web site more effective.
How many testers are enough?
A discussion of how many testers you need to get actionable research outcomes.
Three elements of effective user experience research
Our approach to helping you make your web site more effective - and why what we offer is more than 'just' user research.
Effective web sites - the responsibility of the whole organisation not just the web team
Why organisational change is often necessary in order to have a truly effective web site.
Accessibility guidance and the law
Web site accessibility is an essential part of web site development.
Why reports won't improve your website
Making a website more effective needs more than just the delivery of 'expert' recommendations.